2024-2025 Catalog

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Major: Business, B.A. (0506), 39 Credits

General Education: 30 Credits; Major: 39 Credits; Elective Credits: 51 Credits

Program Learning Outcomes for the BA Business Program


Students who complete the BA Business Program will:

  • Integrate socially responsible best practices with business processes and decision making. (ILO1)
  • Apply appropriate quantitative and qualitative methods to solve business problems using critical thinking and analytical skills. (ILO 2)
  • Communicate effectively within business and across disciplines using appropriate technology for presentation. ( ILO 3)
  • Identify issues and propose innovative solutions to problems that confront business and society. ( ILO 4)
  • Demonstrate knowledge, experience and skills needed to succeed as business professionals. ( ILO5)


In addition, students will demonstrate the following outcomes for each concentration:

Leadership: Articulate leadership skills needed to convert business goals into action plans. (ILO 1,2,3,4, 5)

Entrepreneurship: Propose a new business venture with a comprehensive business plan. (ILO 1,2,3, 4,5)

Media and Arts Management: Apply theoretical and practical skills necessary to engage in marketing, funding and management for cultural institution administration. (ILO 1, 2,3, 4,5)

Economics: Articulate economic issues and propose policy solutions to solve problems. (ILO 1,2,3,4,5)

Fashion Marketing: Identify target markets, develop strategies and business plans for a fashion idea/product. (ILO 1,2,3,4,5)

Advertising and Promotion: Propose advertising and public relations strategies utilizing social media and digital marketing. (ILO 1,2,3,4,5)

The Business Core: (18 credits)

ACCT 215Principles of Accounting I

3
BUS 100The Contemporary Workplace

3
BUS 210Marketing

3
BUS 316/PSYCH 316Organizational Behavior

3
BUS 403Strategic Management

3
IT 330Business Management and Information Technology

3

Completion of one of the following six concentrations

A. Leadership Concentration (21 Credits)

Required Courses: (15 credits)
BUS 231Leadership

3
BUS 277The Legal Environment of Business

3
BUS 321 Business and Society

3
ECO 210Principles of Macroeconomics

3
or
ECO 213Principles of Microeconomics

3
PHIL 324Business Ethics

3
or
BUS 303Business Law II

3
Two of the following courses (6 credits)
ACCT 217Principles of Accounting II

3
ACCT 324 Intermediate Managerial Accounting

3
ACCT 325Income Taxation of Individuals

3
ACCT 328Financial Statement Analysis

3
ACCT 332Forensic Accounting

3
BUS 200Management

3
BUS 207Entrepreneurship

3
BUS 232/COMM 232Advertising

3
BUS 293Public Relations

3
BUS 306/COMM 306Advertising and Society

3
BUS 311Visual Merchandising

3
BUS 327Retail Management

3
BUS 335Digital Marketing

3
BUS 351/ECO 351 International Business

3
BUS 352International Marketing

3
COMM 250Introduction to Organizational Communication

3
COMM 344Advocacy & Social Movements

3
PHIL 306/ENV 306Environmental Ethics

3
PHIL 204Contemporary Ethical Issues

3
PS 355/PHR 355Green Political Thought

3
SOC 361/PHR 361Cultural and Social Change

3

B. Social Entrepreneurship Concentration (21 Credits)

Required Courses: (15 credits)
BUS 207Entrepreneurship

3
BUS 277The Legal Environment of Business

3
BUS 324Entrepreneurial Finance

3
BUS 335Digital Marketing

3
ECO 210Principles of Macroeconomics

3
or
ECO 213Principles of Microeconomics

3
Two of the following courses (6 credits)
ACCT 217Principles of Accounting II

3
ACCT 324 Intermediate Managerial Accounting

3
ACCT 325Income Taxation of Individuals

3
ACCT 328Financial Statement Analysis

3
ACCT 332Forensic Accounting

3
BUS 223Introduction to Investments

3
BUS 225The Business of Fashion

3
BUS 232/COMM 232Advertising

3
BUS 293Public Relations

3
BUS 306/COMM 306Advertising and Society

3
BUS 311Visual Merchandising

3
BUS 327Retail Management

3
BUS 351/ECO 351 International Business

3
BUS 352International Marketing

3
BUS 357International Finance

3
COMM 250Introduction to Organizational Communication

3
COMM 344Advocacy & Social Movements

3
PHIL 306/ENV 306Environmental Ethics

3
PHIL 324Business Ethics

3
PHIL 204Contemporary Ethical Issues

3
PS 355/PHR 355Green Political Thought

3
MUS 208The Business of Music 

3
THTR 226The Business of Broadway 

3

C. Media and Arts Management Concentration (21 Credits)

Required Courses: (15 credits)
ART 290/DANC 290/THTR 290History & Mission of Arts Institutions

3
ART 392/DANC 392/THTR 392Fundraising & Marketing for the Arts

3
BUS 335Digital Marketing

3
COMM 395Media, Law & Ethics

3
or
BUS 277The Legal Environment of Business

3
ECO 210Principles of Macroeconomics

3
or
ECO 213Principles of Microeconomics

3
Two of the following courses (6 credits)
ART 210Digital Imaging I

3
ART 237Graphic Design I

3
ART 316 Digital Illustration

3
ART 320History of Museums and Collections

3
ART 3523-D Animation

3
BUS 207Entrepreneurship

3
BUS 232/COMM 232Advertising

3
BUS 293Public Relations

3
BUS 306/COMM 306Advertising and Society

3
BUS 311Visual Merchandising

3
BUS 313Sales Management

3
BUS 324Entrepreneurial Finance

3
BUS 327Retail Management

3
BUS 352International Marketing

3
BUS 378Consumer Behavior

3
COMM 225New Media Workshop

3
COMM 309/EWL 321Arts & Media Reporting and Criticism

3
MUS 208The Business of Music 

3
THTR 226The Business of Broadway 

3

D. Economics Concentration (21 Credits)

Required Courses: (15 credits)
ECO 210Principles of Macroeconomics

3
ECO 213Principles of Microeconomics

3
ECO 317/IS 317International Economics

3
BUS 351/ECO 351 International Business

3
ECO 375Money, Banking and Financial Markets

3
Two of the following courses (6 credits)
BUS 223Introduction to Investments

3
BUS 224Statistics for Business

3
BUS 324Entrepreneurial Finance

3
BUS 327Retail Management

3
BUS 357International Finance

3
ECO 227

ECO 306/IS 306Development and Global Change

3
ECO 350/IS 350/PS 350Comparative Economics

3
HIST 220Modern Europe

3
HIST 238/IS 238Modern China

3
HIST 239/IS 239Modern Japan

3
HIST 374/IS 374History of the People’s Republic of China

3

E. Fashion Marketing Concentration (21 Credits)

Required Courses: (15 credits)
BUS 225The Business of Fashion

3
BUS 277The Legal Environment of Business

3
BUS 331Fashion Marketing and Branding

3
BUS 335Digital Marketing

3
ECO 213Principles of Microeconomics

3
Two of the following courses (6 credits)
AIP 342Fashion, History and Society (CP)

3
ART 210Digital Imaging I

3
ART 237Graphic Design I

3
BUS 207Entrepreneurship

3
BUS 232/COMM 232Advertising

3
BUS 293Public Relations

3
BUS 306/COMM 306Advertising and Society

3
BUS 311Visual Merchandising

3
BUS 313Sales Management

3
BUS 327Retail Management

3
BUS 329The Social Psychology of Dress

3
BUS 345Marketing Research

3
BUS 352International Marketing

3
BUS 378Consumer Behavior

3
COMM 225New Media Workshop

3
COMM 318Fashion Journalism

3
COMM 333Fashion, Media, and Culture

3
DANC 230Costume for Dance 

3
THTR 266Costume Construction

3
THTR 303Costume Design I

3

F. Advertising and Promotion Concentration (21 Credits)

Required Courses: (15 credits)
ECO 213Principles of Microeconomics

3
BUS 277The Legal Environment of Business

3
BUS 232/COMM 232Advertising

3
BUS 293Public Relations

3
BUS 335Digital Marketing

3
Two of the following courses (6 credits)
ACCT 217Principles of Accounting II

3
ACCT 324 Intermediate Managerial Accounting

3
ECO 210Principles of Macroeconomics

3
BUS 351/ECO 351 International Business

3
BUS 207Entrepreneurship

3
BUS 225The Business of Fashion

3
BUS 303Business Law II

3
BUS 313Sales Management

3
BUS 306/COMM 306Advertising and Society

3
BUS 327Retail Management

3
BUS 331Fashion Marketing and Branding

3
BUS 311Visual Merchandising

3
BUS 345Marketing Research

3
BUS 352International Marketing

3
BUS 378Consumer Behavior

3
ART 210Digital Imaging I

3
ART 237Graphic Design I

3
ART 316 Digital Illustration

3
MUS 208The Business of Music 

3
THTR 226The Business of Broadway 

3