2023-2024 Catalog

BUS 335 Digital Marketing

This course will build upon introductory marketing and computer concepts in order to market products and services using the Internet and the World Wide Web. It focuses on the integration of the marketing mix with web site development. Students will analyze general marketing, market research and consumer behavior theories relating to web site design and development. Topics also include e-mail, online shopping, computer software and promotional techniques. Additional lab fee applies. 

Credits

3

Prerequisite

WRIT 102 or WRIT 201 & either BUS 210 or BUS 225

Offered

F, S