The course examines the history of advertising as well as its role in the formation of American consumerism and cultural attitudes. The course will review advertisers’ changing strategies from the 19th century to the present in the promotion of consumerism, and students will analyze advertisements as texts that convey cultural norms through copy and visuals. Advertising will be viewed as both a key component of capitalism and as a creator/reflector of cultural attitudes and ideologies.
Cross Listed Courses
Same as
COMM 306
Offered
F, S