2023-2024 Catalog

BUS 306 Advertising and Society

The course examines the history of advertising as well as its role in the formation of American consumerism and cultural attitudes. The course will review advertisers’ changing strategies from the 19th century to the present in the promotion of consumerism, and students will analyze advertisements as texts that convey cultural norms through copy and visuals.  Advertising will be viewed as both a key component of capitalism and as a creator/reflector of cultural attitudes and ideologies. 

Credits

3

Cross Listed Courses

Same as COMM 306

Prerequisite

WRIT 102 or WRIT 201 and any one of BUS 210, BUS 225 or BUS 232

Offered

F, S