BUS 378 Consumer Behavior

2023-2024 Catalog

This course focuses on the ultimate target of all advertising: the consumer. It surveys the theoretical concepts of consumer behavior and their application to marketing strategies and advertising development. Topics include consumers as decision-makers and cultural influences on consumer behavior such as, ethnicity, race, religion and age. 

Credits

3

Prerequisite

WRIT 102 or WRIT 201 & either BUS 210 or BUS 225

Offered

S