The course will analyze marketing as it applies to various regions of the world using case studies and applied research to incorporate the global perspective . The course will focus on the role of a corporation as a global citizen in meeting ethical standards, fulfilling social responsibility and integrating socio-economic differences and cultural diversity. Consideration will be given to changes in the US position in the international market place including an analysis of the impact of foreign government regulations, socio-economic indicators and cultural differences on the marketing plan, including product, promotion, distribution and price. A major project will include presentation of a marketing plan that will focus on a specific country/region and demonstrate an application of the international perspective.
Offered
Once every year