BUS 232 Advertising

2023-2024 Catalog

This course presents a concise history of the advertising industry and its organization,  an overview of marketing and semiotics theories, application of advertising concepts through case studies, and analysis of modern campaign planning techniques, including  creative and media.   The course also explores the relationship between advertising and other elements of the marketing and communications mix.  A final group project requires students to research a corporation or non-profit organization and develop an advertising campaign focused on marketing strategy, creative development, and media planning. 

Credits

3

Cross Listed Courses

Same as COMM 232

Prerequisite

Either BUS 210 or BUS 225 or permission of the department

Offered

F, S