2023-2024 Catalog

BUS 210 Marketing

This introductory marketing course focuses on the marketing function in business organizations. The course is designed to give students an understanding of the marketing management process, marketing strategy, and elements of the marketing mix, including pricing, distribution, promotion, and advertising. It will also provide an overview of marketing research, consumer behavior, and new product development. 

Credits

3

Prerequisite

WRIT 101 or 201

Offered

F, S, Sun