BUS 225 The Business of Fashion
This course provides students with an overview of the fashion industry and its economic, technological and social development in the US since 1945; contemporary changes brought on by globalization and the web; the interrelationship of the various businesses that comprise the industry; fashion forecasting, design and merchandising; and retail fashion marketing. Students will utilize examples from the fashion industry in NYC for their projects, and there will be field trips to fashion design and marketing firms.
Offered
F, S