BUS 227 Entertainment Marketing
This course provides an in-depth look at the tools used by Hollywood executives to market movies and streaming content. It is an overview of the entertainment marketplace that focuses on the business and marketing capabilities of major studios, major streaming services, and related entertainment companies. The course offers an application of marketing principles to the entertainment content industry through case studies of actual events, development of strategic marketing plans, including positioning statements, creative advertising, media planning, market research, publicity, promotional plans, and synergistic activities.