2023-2024 Catalog

BUS 311 Visual Merchandising

Visual merchandising facilitates the communication of retail brands to customers. In this course, students will learn basic concepts and techniques related to visual merchandising, as well as investigate various props, fixtures, and mannequins that can be incorporated in store displays. By applying concepts and techniques learned, students will be developing display concepts for products and brands that visually motivate consumers and clearly communicate the store image, promotion, or trend.

Credits

3

Corequisite

WRIT 102 or WRIT 201