BUS 333 Business and the Visual Arts
The objective of this course is to analyze collaborations between the art world and business. This course examines the way in which such collaborations offer a system of new approaches to individuals’ experiences of art. Further, this course also reviews how such collaborations result in creating values for businesses. The course traces the use of visual arts in aspects of marketing (product, price, promotion, and place) in various business contexts, such as fashion, retailing, branding, and brand management. It offers students an opportunity to play an entrepreneurial role in developing an effective business plan that entails branding visual artists and managing their artworks through the use of a business platform.
RESTRICTIONS: Completion of at least 39 credits.