2024-2025 Catalog

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Major: Marketing, B.S. (0509), 54 Credits

The Marketing program develops creative and analytical skills to prepare students for careers in business, media and marketing in the business capital of the world. Focusing on New York City through field visits, internships and special projects, students will be immersed in marketing applications relevant to various business sectors including fashion, media and entertainment. The mission of the Marketing major is consistent with the College’s mission: To educate a socially and economically diverse student population by fostering intellectual achievement and personal growth. We accomplish this by giving each student the necessary skills to build successful marketing careers in business, government and non-profit institutions. The Bachelor of Science in Marketing program provides preparation for graduate studies or a career in marketing. All marketing majors take courses in the business core including basic accounting, economics, and management, while specializing in marketing.

General Education: 30 Credits; Major: 54 Credits; Elective Credits: 36 Credits


Program Learning Outcomes for BS in Marketing


Students who complete the BS Marketing Program will:


  • Integrate socially responsible best practices with business processes and decision-making. (ILO 1)
  • Apply appropriate quantitative and qualitative methods to solve business problems using critical thinking and analytical skills. (ILO 2)
  • Communicate effectively within business and across disciplines using appropriate technology for presentation. (ILO 3
  • Identify issues and propose innovative solutions to problems that confront business and society. (ILO 4)
  • Demonstrate knowledge, experience and skills needed to succeed as business professionals. (ILO5)
  • Apply quantitative and qualitative concepts and models to conduct marketing research. (ILO 1,2,3,4, 5)
  • Demonstrate skills in digital marketing. (ILO 2,3,4, 5)
  • Utilize consumer behavior analysis to propose a comprehensive marketing plan for a new/improved product. (ILO 1,2, 3. 4,5)

Business Management Core: (36 credits)

BUS 100The Contemporary Workplace

3
BUS 210Marketing

3
ECO 210Principles of Macroeconomics

3
ECO 213Principles of Microeconomics

3
ACCT 215Principles of Accounting I

3
ACCT 217Principles of Accounting II

3
BUS 224Statistics for Business

3
BUS 277The Legal Environment of Business

3
BUS 309Financial Management

3
BUS 316/PSYCH 316Organizational Behavior

3
IT 330Business Management and Information Technology

3
BUS 403Strategic Management

3

Marketing (18 credits, 3 required courses and 3 electives)

Required courses: (9 credits)

BUS 335Digital Marketing

3
BUS 345Marketing Research

3
BUS 378Consumer Behavior

3

Electives: Choose three from the following: (9 credits)

BUS 207Entrepreneurship

3
BUS 225The Business of Fashion

3
BUS 232/COMM 232Advertising

3
BUS 293Public Relations

3
BUS 306/COMM 306Advertising and Society

3
BUS 311Visual Merchandising

3
BUS 313Sales Management

3
BUS 327Retail Management

3
BUS 329The Social Psychology of Dress

3
BUS 331Fashion Marketing and Branding

3
BUS 351/ECO 351 International Business

3
BUS 352International Marketing

3