2024-2025 Catalog

Major: Entrepreneurship, B.S. (0599), 54 Credits

The Entrepreneurship Program provides an opportunity for our students to create and manage their own innovative ventures. Focusing on New York City and its resources through field visits, internships and workshops, students will be engaged in developing, critically evaluating and implementing a business plan. The mission of the entrepreneurship major is consistent with the College’s mission: To educate a socially and economically diverse student population by fostering intellectual achievement and personal growth. We accomplish this by giving each student the necessary foundation to become a successful entrepreneur. The Bachelor of Science in Entrepreneurship program provides preparation for graduate studies or a career as an entrepreneur. All entrepreneurship majors take courses in the business core including basic accounting, economics, marketing and management, while specializing in entrepreneurship.


General Education: 30 Credits; Major: 54 Credits; Elective Credits: 36 Credits

Program Learning Outcomes for BS in Entrepreneurship

Students who complete the BS Entrepreneurship Program will:

  • Integrate socially responsible best practices with business processes and decision making. (ILO1)
  • Apply appropriate quantitative and qualitative methods to solve business problems using critical thinking and analytical skills. (ILO 2)
  • Communicate effectively within business and across disciplines using appropriate technology for presentation. (ILO3)
  • Identify issues and propose innovative solutions to problems that confront business and society. (ILO4)
  • Demonstrate knowledge, experience and skills needed to succeed as business professionals. (ILO 5)
  • Apply quantitative concepts and models in entrepreneurial finance. (ILO 2,3,4,5)
  • Demonstrate skills in digital marketing. (ILO 2,3,4,5)
  • Propose an entrepreneurial project that satisfies a consumer need or solves a critical social issue with a comprehensive business plan. (ILO1,2,3,4,5)


Business Management Core: (36 credits)

ACCT 215Principles of Accounting I

3

ACCT 217Principles of Accounting II

3

BUS 100The Contemporary Workplace

3

BUS 210Marketing

3

BUS 224Statistics for Business

3

BUS 277The Legal Environment of Business

3

BUS 309Financial Management

3

BUS 316/PSYCH 316Organizational Behavior

3

BUS 403Strategic Management

3

ECO 210Principles of Macroeconomics

3

ECO 213Principles of Microeconomics

3

IT 330Business Management and Information Technology

3

Entrepreneurship Required courses: (9 credits)

BUS 207Entrepreneurship

3

BUS 324Entrepreneurial Finance

3

BUS 335Digital Marketing

3

Electives: Choose 3 from the following: (9 credits)

ACCT 324 Intermediate Managerial Accounting

3

ACCT 325Income Taxation of Individuals

3

BUS 223Introduction to Investments

3

BUS 225The Business of Fashion

3

BUS 232/COMM 232Advertising

3

BUS 293Public Relations

3

BUS 311Visual Merchandising

3

BUS 313Sales Management

3

BUS 327Retail Management

3

BUS 331Fashion Marketing and Branding

3

BUS 345Marketing Research

3

BUS 351/ECO 351 International Business

3

BUS 352International Marketing

3

BUS 357International Finance

3

BUS 378Consumer Behavior

3