2023-2024 Catalog

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Major: Marketing, B.S. (0509), 54 Credits

The Marketing program develops creative and analytical skills to prepare students for careers in business, media and marketing in the business capital of the world. Focusing on New York City through field visits, internships and special projects, students will be immersed in marketing applications relevant to various business sectors including fashion, media and entertainment. The mission of the Marketing major is consistent with the College’s mission: To educate a socially and economically diverse student population by fostering intellectual achievement and personal growth. We accomplish this by giving each student the necessary skills to build successful marketing careers in business, government and non-profit institutions. The Bachelor of Science in Marketing program provides preparation for graduate studies or a career in marketing. All marketing majors take courses in the business core including basic accounting, economics, and management, while specializing in marketing.

General Education: 30 Credits; Major: 54 Credits; Elective Credits: 36 Credits

Learning outcomes:

Students who graduate from MMC will:

  • Demonstrate cultural awareness, an ability to understand the perspectives of others, and an informed commitment to social, political, and ethical responsibility. 
  • Demonstrate critical thinking, quantitative, communication, and analytical skills that support lifelong learning
  • Demonstrate an understanding of their discipline(s) and the ability to communicate and think across disciplinary boundaries
  • Demonstrate creativity as makers, collaborators, and problem-solvers capable of enacting meaningful change
  • Acquire the experience, skills, knowledge, confidence, and growth mindset necessary to achieve professional goals

Business Management Core: (36 credits)

BUS 100The Contemporary Workplace

3
BUS 210Marketing

3
ECO 210Principles of Macroeconomics

3
ECO 213Principles of Microeconomics

3
ACCT 215Principles of Accounting I

3
ACCT 217Principles of Accounting II

3
BUS 224Statistics for Business

3
BUS 277The Legal Environment of Business

3
BUS 309Financial Management

3
BUS 316/PSYCH 316Organizational Behavior

3
IT 330Business Management and Information Technology

3
BUS 403Strategic Management

3

Marketing (18 credits, 3 required courses and 3 electives)

Required courses: (9 credits)

BUS 335Digital Marketing

3
BUS 345Marketing Research

3
BUS 378Consumer Behavior

3

Electives: Choose three from the following: (9 credits)

BUS 207Entrepreneurship

3
BUS 225The Business of Fashion

3
BUS 232/COMM 232Advertising

3
BUS 293Public Relations

3
BUS 306/COMM 306Advertising and Society

3
BUS 311Visual Merchandising

3
BUS 313Sales Management

3
BUS 327Retail Management

3
BUS 329The Social Psychology of Dress

3
BUS 331Fashion Marketing and Branding

3
BUS 351/ECO 351 International Business

3
BUS 352International Marketing

3

NOTE: Marketing majors must pass MATH 113 with at least a C minus or pass a higher -level math course.

NOTE: OPEN ELECTIVE credits must be chosen such that a total of 60 credits are in the liberal arts.

NOTE: Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.

NOTE: A student receiving a grade of D in a required or elective course for the major must repeat the course.

NOTE:  Marketing majors may not double major in Business with the fashion marketing concentration or the advertising and promotions concentration.

For course descriptions please refer to the appropriate Department.