2024-2025 Catalog

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Major: Public Relations and Strategic Communication, B.A. (0699), 45 Credits

General Education: 30 Credits; Major: 45 Credits; Elective Credits: 45 Credits

Communication and Media Arts Division Goals

  • Demonstrate knowledge of how communication affects individuals, society, and/or diverse public/professional groups.
  • Produce oral, written, or mediated communication that engages with culturally relevant and/or social justice issues.

Public Relations and Strategic Communication Major Goals

  • Demonstrate an understanding of how message design shapes the effectiveness of social practices at the interpersonal, group, organizational, and public levels.
  • Evaluate and employ communication theories to effectively respond to issues that require social action.

Required courses: (27 credits)

COMM 104Interpersonal Communication

3
COMM 107Principles & Theories of Communication

3
COMM 218Public Relations and Strategic Communication 

3
COMM 236Public Speaking in a Digital Age

3
COMM 250Introduction to Organizational Communication

3
COMM 305Race, Class, and Gender in Media

3
COMM 314Persuasion

3
COMM 354Public Relations Writing

3
COMM 450Research Seminar

3

Electives: (18 credits)

Three of these MUST be at the 300 level or higher:

BUS 210Marketing

3
BUS 232/COMM 232Advertising

3
BUS 293Public Relations

3
BUS 306/COMM 306Advertising and Society

3
BUS 335Digital Marketing

3
BUS 345Marketing Research

3
COMM 210Urban Interventions and Public Space (SJS)

3
COMM 112Storytelling Across Media

3
COMM 225New Media Workshop

3
COMM 233Video Field Production

3
COMM 299Independent Study / Internship

1-6
COMM 304Global Media Studies

3
COMM 308Special Topics in Communication

1-3
COMM 312Digital Cultures

3
COMM 315/PBH 315Health Promotion and Communication

3
COMM 316Intercultural Communication

3
COMM 321Communication Campaigns

3
COMM 325 Interactive Media

3
COMM 331Small Group Communication

3
COMM 333Fashion, Media, and Culture

3
COMM 344Advocacy & Social Movements

3
COMM 359Directing Video

3
COMM 395Media, Law & Ethics

3
COMM 355Film, Art, Theatre, Dance: Stand Up Speak Out

3
COMM 206The Politics of Time: Communicating Work/Life Balance

3