COMM 321 Communication Campaigns
Students will examine the powerful influence of communication on a sustained promotional endeavor. The class teaches students how to be strategic and how to use persuasion in ethical ways to achieve goals. The main focus of the class is to teach students how to create communication campaigns and how to interpret them critically. A critical approach to communication campaigns examines how ethical and social issues can work in tandem with effective persuasion in campaign messaging. By employing social media and other emerging technological forms, students will learn new promotional tools. A particular type of communication campaign will be explored every semester. Possible topics include health communication campaigns, non-profit communication campaigns, viral communication campaigns, political communication campaigns, and crowdsourced communication campaigns.Students may repeat enrollment for credit, but may not repeat topics.