2023-2024 Catalog

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Major: Public Relations and Strategic Communication, B.A. (0699), 45 Credits

General Education: 30 Credits; Major: 45 Credits; Elective Credits: 45 Credits

Communication and Media Arts Division Goals

  • Demonstrate knowledge of how communication affects individuals, society, and/or diverse public/professional groups.
  • Produce oral, written, or mediated communication that engages with culturally relevant and/or social justice issues.

Public Relations and Strategic Communication Major Goals

  • Demonstrate an understanding of how message design shapes the effectiveness of social practices at the interpersonal, group, organizational, and public levels.
  • Evaluate and employ communication theories to effectively respond to issues that require social action.

Required courses: (27 credits)

COMM 104Interpersonal Communication

3
COMM 107Principles & Theories of Communication

3
COMM 218Public Relations and Strategic Communication 

3
COMM 236Public Speaking in a Digital Age

3
COMM 250Introduction to Organizational Communication

3
COMM 305Race, Class, and Gender in Media

3
COMM 314Persuasion

3
COMM 354Public Relations Writing

3
COMM 450Research Seminar

3

Electives: (18 credits)

Three of these MUST be at the 300 level or higher:

BUS 210Marketing

3
BUS 232/COMM 232Advertising

3
BUS 293Public Relations

3
BUS 306/COMM 306Advertising and Society

3
BUS 335Digital Marketing

3
BUS 345Marketing Research

3
COMM 112Storytelling Across Media

3
COMM 225New Media Workshop

3
COMM 233Video Field Production

3
COMM 299Independent Study / Internship

1-6
COMM 304Global Media Studies

3
COMM 308Special Topics in Communication

1-3
COMM 312Digital Cultures

3
COMM 315/PBH 315Health Promotion and Communication

3
COMM 316Intercultural Communication

3
COMM 321Communication Campaigns

3
COMM 325 Interactive Media

3
COMM 331Small Group Communication

3
COMM 333Fashion, Media, and Culture

3
COMM 344Advocacy & Social Movements

3
COMM 359Directing Video

3
COMM 395Media, Law & Ethics

3

NOTES:

COMM 321, COMM 325, COMM 359: Can be repeated with a different communication campaigns theme.

COMM 299: Students may take up to 15 credits of internships and independent studies combined. A maximum of 3 credits can be applied towards the major. Independent studies cannot be applied towards the major and will, instead, be applied as general elective credits.

For course descriptions please refer to the appropriate section (Communication Arts, Business, etc.)