BUS 322 Social Media Marketing
Social Media Marketing reinforces how marketing has (and has not) changed due to the rise of social media and modifications in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. Throughout the course students will learn how digital/social/mobile marketing creates value for consumers, managers, and other stakeholders. After taking the course students will have the relevant knowledge, perspectives, and practical skills that are required to develop marketing strategies that leverage the opportunities inherent in social media and for achieving business and marketing goals.