COMM 218 Public Relations and Strategic Communication
This course introduces students to the creation, manifestation, and evaluation of public relations campaigns through a social lens. The course includes an historical overview of the field’s development with subsequent units dealing with PR theories, the ethical and legal issues surrounding PR decisions, emerging media technologies used in PR campaigns, and crisis PR. Students will learn how communication theory, propaganda theory, and strategic communication perspectives have come to shape the field of public relations. Other topics covered in this class include public opinion, message framing, stakeholder relationships, oral presentation, and press involvement.