General Education: 42 Credits; Major: 39 Credits; Elective Credits: 39 Credits
Learning Goals for the Major in Business
Students in the B.A. in Business program will achieve the following learning outcomes:
- Business functions: Apply concepts in marketing, management, economics and accounting in business methods and strategies.
- Critical Thinking: Interpret situations and apply appropriate methods to solve business problems.
- Technology: Demonstrate the appropriate use of technology to conduct research, manage information and communicate effectively.
- Diversity: Articulate the importance of diversity and demonstrate the value of different perspectives in decision-making.
- Communication skills: Demonstrate competency in writing and speaking professionally.
- Ethics: Integrate ethical principles with business processes.
In addition, students in each of the concentrations will demonstrate specific outcomes.
Leadership: Articulate team and leadership skills needed to convert business goals into action plans.
Entrepreneurship: Create and propose a new business venture with a comprehensive business plan.
Media and Arts Management: Apply theoretical concepts and practical skills necessary to engage in marketing, funding, programming and management for cultural institution administration.
Economics: Apply analytical and conceptual skills in economics and demonstrate global perspective in articulating economic issues and proposing solutions to economic problems.
Fashion Marketing: Identify target markets, develop strategies and business plans for a fashion idea/product.
NOTE: Since some of the courses in this program have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.
NOTE: Business majors must pass MATH 113 or a higher level math course with at least a C.
NOTE: All OPEN ELECTIVE courses must be chosen such that a total of 90 credits are in the liberal arts.
NOTE: A student receiving a grade of D or below in a required or elective course for the major, must repeat the course.
Major: Business (0506) (39 Credits)
The Business Core: (18 credits)
Completion of one of the following six concentrations
A. Leadership Concentration (21 Credits)
Required Courses: (15 credits)
Two of the following courses (6 credits)
B. Social Entrepreneurship Concentration (21 Credits)
Required Courses: (15 credits)
Two of the following courses (6 credits)
C. Media and Arts Management Concentration (21 Credits)
Required Courses: (15 credits)
Two of the following courses (6 credits)
D. Economics Concentration (21 Credits)
Required Courses: (15 credits)
Two of the following courses (6 credits)
E. Fashion Marketing Concentration (21 Credits)
Required Courses: (15 credits)
Two of the following courses (6 credits)
F. Advertising and Promotion Concentration (21 Credits)
Required Courses: (15 credits)
Two of the following courses (6 credits)