2018-2019 Catalog

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Major: Public Relations and Strategic Communication, B.A. (0699), 45 Credits

General Education: 42 Credits; Major: 45 Credits; Elective Credits: 33 Credits

Communication and Media Arts Division Goals

  • Demonstrate knowledge of how communication affects individuals, society, and/or diverse public/professional groups.
  • Produce oral, written, or mediated communication that engages with culturally relevant and/or social justice issues.

Public Relations and Strategic Communication Major Goals

  • Demonstrate an understanding of how message design shapes the effectiveness of social practices at the interpersonal, group, organizational, and public levels.
  • Evaluate and employ communication theories to effectively respond to issues that require social action.

Required courses: (27 credits)

COMM 104INTERPERSONAL COMMUNICATION
COMM 107PRIN/THEORIES OF COMMUNICATION
COMM 218PUBL REL & STRAT COMMUNICATIO
COMM 236PUBLIC SPEAK IN A DIGITAL AGE
COMM 250INTRO ORGANIZATIONAL COMMUNIC
COMM 305RACE, CLASS, GNDR IN MEDIA
COMM 314PERSUASION
COMM 321COMMUNICATION CAMPAIGNS
COMM 450RESEARCH SEMINAR

Electives: (18 credits)

Three of these MUST be at the 300 level or higher:

BUS 210MARKETING
BUS 232ADVERTISING I
BUS 293PUBLIC RELATIONS
BUS 306ADVERTISING AND SOCIETY
BUS 335DIGITAL MARKETING
BUS 345MARKETING RESEARCH
COMM 225NEW MEDIA TECHNIQUES
COMM 233VIDEO FIELD PRODUCTION
COMM 299INTERNSHIP
COMM 304GLOBAL MEDIA STUDIES
COMM 308ST: COMMUNICATION
COMM 312DIGITAL CULTURES
COMM 315HEALTH COMM & PROMO
COMM 316INTERCULTURAL COMMUNICATION
COMM 325INTERACTIVE MEDIA
COMM 331SMALL GROUP COMMUNICATION
COMM 333FASHION, MEDIA, AND CULTURE
COMM 344ADVOCACY & SOCIAL MOVEMENTS
COMM 359DIRECTING VIDEO
COMM 112STORYTELLING ACROSS MEDIA
COMM 395MEDIA, LAW & ETHICS

NOTES:

COMM 321, COMM 325, COMM 359: Can be repeated with a different communication campaigns theme.

COMM 299: Students may take up to 15 credits of internships and independent studies combined. A maximum of 3 credits can be applied towards the major. Independent studies cannot be applied towards the major and will, instead, be applied as general elective credits.

For course descriptions please refer to the appropriate section (Communication Arts, Business, etc.)