BUS 329 The Social Psychology of Dress (MMCS)
This course explores social and cognitive processes related to the meanings people assign to clothing cues when perceiving one another. The use of dress to communicate social roles, status, aesthetics ideas, and its symbiotic relationship with social institutions such as family, education, religion, economics, and politics is examined. Attention will be given to theories of the self and identity as they relate to dress. The focus is on the use of dress as non-verbal communication in contemporary society. Marketing strategy and trend analysis will be examined with respect to the social and cultural meaning assigned to dress.