THTR 226 The Business of Broadway
New York City’s Broadway and Off-Broadway theatre industry serves as the basis for this introductory course that addresses the current practices of commercial theatre producing. Topics include producing and funding, optioning and developing work, theatre venues, the physical production, artistic, production and management personnel, budgeting, marketing, promotion, advertising and media. Through discussions, readings, case studies, field trips, and projects, students will acquire an understanding of how a Broadway show is produced from concept to opening night.