BUS 232 Advertising
This course presents a concise history of the advertising industry and its organization, an overview of marketing and semiotics theories, application of advertising concepts through case studies, and analysis of modern campaign planning techniques, including creative and media. The course also explores the relationship between advertising and other elements of the marketing and communications mix. A final group project requires students to research a corporation or non-profit organization and develop an advertising campaign focused on marketing strategy, creative development, and media planning.
Cross Listed Courses
Same as
COMM 232
Prerequisite
Either
BUS 210 or
BUS 225 or permission of the department
Offered
F, S