BUS 293 Public Relations
The course explores public relations principles in today’s society with an emphasis on conceptual frameworks (theory), research, strategy formulation, critical thinking and problem solving. This course proceeds from a historic overview of the public relations field to introduce students to the process of public relations management. The management and counseling functions of public relations are explored through the use of case studies. This course will engage students in the actual process of researching, planning, implementing and evaluating a comprehensive PR campaign.
Offered
F, S