2020-2021 Catalog


The Marketing program develops creative and analytical skills to prepare students for careers in business,media and marketing in the business capital of the world. Focusing on New York City through field visits, internships and special projects, students will be immersed in marketing applications relevant to various business sectors including fashion, media and entertainment. The mission of the Marketing major is consistent with the College’s mission: To educate a socially and economically diverse student population by fostering intellectual achievement and personal growth. We accomplish this by giving each student the necessary skills to build successful marketing careers in business, government and non-profit institutions. The Bachelor of Science in Marketing program provides preparation for graduate studies or a career in marketing. All marketing majors take courses in the business core including basic accounting, economics, and management,while specializing in marketing.

Division: Business
Division Office: Carson Hall 517
Phone: 212-517-0631
Division Chair: Vandana Rao, Ph.D.
Division Assistant: Carmen Jackman Torres