2019-2020 Catalog

Public Relations and Strategic Communication

The major in public relations and strategic communication provides students with the theoretical underpinnings necessary for examining strategic message construction and dissemination within the interpersonal, group, organizational, and public realms. Students will be exposed to courses that expand their understanding of how social actors create and respond to language and how such creation and response have effects on such variables as public health campaigns, organizational decision-making, small-group interaction, administrative leadership, relational conflict management, and public advocacy.

This major makes the most of its location in New York City and faculty will assist students in taking full advantage of internships focused on public relations, advertising, promotional communication, corporate communication, and strategic communication. The major is interdisciplinary in nature, covering a range of courses in both communication, such as Interpersonal Communication, Small Group Communication, Persuasion, Advertising, Public Relations and Strategic Communication, Public Speaking in a Digital Age, Organizational Communication, and Intercultural Communication, and business, such as Marketing, Digital Marketing, and Marketing Research.

Division: Communication and Media Arts
Division Office: Nugent Hall 560
Phone: 212-774-4834
Division Chair: Peter Schaefer, Ph.D.
Division Assistant: Katherine Wood

Faculty from the Department of Communication Arts teach courses in the Public Relations and Strategic Communication Major.