2020-2021 Catalog

Major: Marketing, B.S. (0509), 54 Credits

General Education: 42 Credits; Major: 54 Credits; Elective Credits: 24 Credits

Learning outcomes:

Students who graduate from MMC will:

  • Demonstrate cultural awareness, an ability to understand the perspectives of others, and an informed commitment to social, political, and ethical responsibility. 
  • Demonstrate critical thinking, quantitative, communication, and analytical skills that support lifelong learning
  • Demonstrate an understanding of their discipline(s) and the ability to communicate and think across disciplinary boundaries
  • Demonstrate creativity as makers, collaborators, and problem-solvers capable of enacting meaningful change
  • Acquire the experience, skills, knowledge, confidence, and growth mindset necessary to achieve professional goals

Business Management Core: (36 credits)

BUS 100The Contemporary Workplace

3

BUS 210Marketing

3

ECO 210Principles of Macroeconomics

3

ECO 213Principles of Microeconomics

3

ACCT 215Principles of Accounting I

3

ACCT 217Principles of Accounting II

3

BUS 224Statistics for Business

3

BUS 277The Legal Environment of Business

3

BUS 309Financial Management

3

BUS 316/PSYCH 316Organizational Behavior

3

IT 330Business Management and Information Technology

3

BUS 403Strategic Management

3

Marketing (18 credits, 3 required courses and 3 electives)

Required courses: (9 credits)

BUS 335Digital Marketing

3

BUS 345Marketing Research

3

BUS 378Consumer Behavior

3

Electives: Choose three from the following: (9 credits)

BUS 207Entrepreneurship

3

BUS 225The Business of Fashion

3

BUS 232/COMM 232Advertising

3

BUS 293Public Relations

3

BUS 306/COMM 306Advertising and Society

3

BUS 311Visual Merchandising

3

BUS 313Sales Management

3

BUS 327Retail Management

3

BUS 329The Social Psychology of Dress

3

BUS 331Fashion Marketing and Branding

3

BUS 351/ECO 351 International Business

3

BUS 352International Marketing

3

NOTE: Marketing majors must pass MATH 113 with at least a C minus or pass a higher -level math course.

NOTE: OPEN ELECTIVE credits must be chosen such that a total of 60 credits are in the liberal arts.

NOTE: Since some of the courses have prerequisites, the specific program should be arranged in close collaboration with a business faculty advisor.

NOTE: A student receiving a grade of D in a required or elective course for the major must repeat the course.

NOTE:  Marketing majors may not double major in Business with the fashion marketing concentration or the advertising and promotions concentration.

For course descriptions please refer to the appropriate Department.