2020-2021 Catalog

Minor: Fashion Studies, 18 Credits

This is an interdisciplinary minor combining business, arts, media and culture. Students take six courses, including required courses and electives. The minor will introduce students to the social, economic, cultural, psychological and historical aspects of fashion.

Learning Goals for the Minor in Fashion Studies: 

Students in the Fashion Studies minor will achieve the following learning outcomes:

  • Identify target markets, develop strategies and business plans for a fashion idea/product.
  • Demonstrate an understanding of historical, cultural and economic trends in the fashion industry.
  • Analyze the effect of media on consumer and fashion trends.

Requirements

Required Courses: (6 credits)

BUS 225The Business of Fashion

3

BUS 331Fashion Marketing and Branding

3

At least two of the following (6-12 credits)

AIP 342Fashion, History and Society (CP)

3

BUS 311Visual Merchandising

3

BUS 329The Social Psychology of Dress

3

COMM 333Fashion, Media, and Culture

3

 

Complete remaining credits from the following: (0-6 credits)

ART 210Digital Imaging I

3

ART 237Graphic Design I

3

BUS 207Entrepreneurship

3

BUS 210Marketing

3

BUS 232/COMM 232Advertising

3

BUS 293Public Relations

3

BUS 306/COMM 306Advertising and Society

3

BUS 327Retail Management

3

BUS 335Digital Marketing

3

BUS 345Marketing Research

3

BUS 352International Marketing

3

BUS 378Consumer Behavior

3

COMM 225New Media Techniques

3

COMM 391 Gender, Sexuality and Media

3

COMM 318Fashion Journalism

3

THTR 266Costume Construction

3

DANC 230Costume for Dance 

3

ART 299 Independent Study / Internship

1-6

or

ART 399 Independent Study / Internship

1-6

or

ART 499 Independent Study /Internship

1-6

or

THTR 299Independent Study/Internship

1-6

or

THTR 399Independent Study/Internship

1-6

or

THTR 499Independent Study/Internship

1-6

or

BUS 299Independent Study/Internship

1-6

or

BUS 399Independent Study/Internship

1-6

or

BUS 499Independent Study/Internship

1-6

or

COMM 299Independent Study / Internship

1-6

or

COMM 399Independent Study / Internship

1-6

or

COMM 499Independent Study / Internship

1-6

ART/THTR 299, ART/THTR 399, ART/THTR 499, BUS 299, BUS 399, BUS 499, COMM 299, COMM 399, COMM 499: Internship in Fashion

NOTE:

1)Since some of the courses in this program have pre-requisites, the specific program should be arranged in close collaboration with a faculty advisor.

2) No more than 3 internship credits may be counted towards the minor.

3)A student receiving a grade of D in a required or elective course for the minor, must repeat the course.

4) BA Business majors with a fashion marketing concentration may not minor in fashion studies.